01 FIELD · Department
Notes from the checkout lane
Observations on how online buying works today: drip pricing, scarcity banners, small-basket fees and the other habits of the modern checkout.
Drip pricing: why the real price arrives on the last screen
A price that grows as you click is not an accident of design. Notes on how drip pricing works, why it persuades, where it hides on a checkout, and the habits that let you see the whole figure before you commit.
Every app wants your phone number now. Here is why
Shops, apps and services ask for a phone number almost by reflex. Some reasons are good, some are commercial, and one is a security trade-off you should understand before you type the digits in.